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Event ArchitectureTM - Strategic Event Management Workshop

Have you ever wondered why we do the things we do? What are the opportunities for innovation? Do we work smart or do we work hard? What is our value proposition? The answers to these questions are locked up in the strategic insights that will be explored in this workshop.

The Event Architecture™, a trademark of Conference Consultancy SA (Pty) Ltd, is the premier educational product on the subject of strategic event management and the only workshop of its kind in South Africa and African continent. It has been custom designed for the local events industry and is constantly updated as a high impact short course that provides a strategic perspective on event management in addition to tactical approaches and for sharing the latest event management instruments.

The workshop is presented by an international award winning, certified- and practicing Business Events Strategist with more than 31 years' experience. This workshop includes relevant new and unpublished material as well as various case studies to enhance the learning experience. Do not miss this opportunity to engage with likeminded individuals from our profession!  Do not miss this opportunity to engage with likeminded individuals from our profession!

When

Date: 11 - 12 April 2019
Venue: CSIR International Convention Centre (CSIR ICC)
Costs: R5,950.00 (incl. VAT)
Participants:         Limited to 15 People
 

Workshop Modules Introduced

(More than 100 tools and reference documents included on Dropbox)

The Workshop content is aligned with Convention Industry Council International Standards (CIC IS) and covers 90% of the CIC IS domains of which 80% is at strategic level. 

 

Chapter 1 - Introduction to Strategic Event Management

Exploring the concept of strategic event management and the factors that impact event design for achieving the desired outcomes.

Convention Industry Council International Standards, Domain A, 2 Continuing Education Units (CEUs)   

 

Chapter 2 - Event Psychology

Neuro-sciences are playing a very important role in strategic event management today. This is about the creation of expectations and then living up to them. We are also exploring the role of new design elements such as emotions and the impact of sensory experiences in strategic event management. 

(Convention Industry Council International Standards, Domain G, 1.5 CEUs)  

 

Chapter 3 - Roles of the Organiser 

In strategic event management, the role of an organiser has evolved into that of a business events strategist. Discover what this means and what vocations you need to understand before you are considered ‘complete’ professional.  

(Convention Industry Council International Standards, Domain E, 1 CEU)  

 

Chapter 4 - Event Trends

Exploring the various trends that influence event management and how this impacts events strategically. We look at the delegate of the future, communication, learning needs, apps, set-ups and experience creation. 

(Convention Industry Council International Standards, Domain G, 1 CEU)  

 

Chapter 5 - Event Management Terminology (400 page dictionary)

We all work in the same industry, yet we continue to use different words to describe the same thing and then wonder why we didn’t get what we asked for. Do we really understand the meaning of certain words we choose when naming events? We will share an event industry specific dictionary containing more than 3,000 words pertinent to event management.

(Convention Industry Council International Standards, Domain J, 0.5 CEU)  

 

Chapter 6 - The Event Specification Guide (with template examples)

How do we prepare and brief the on-site event crew and service departments on every single detail of the event? With an ESG. This is the event blue print. What does it look like and what information should it contain, who gets it and when? 

(Convention Industry Council International Standards, Domain H, 0.5 CEU)  

 

Chapter 7 - Event Project Management (with project plan examples)

This is a core component for successful event assignments. We explore the essentials for understanding project planning in the context of event management with practical solutions for both processes and instruments.   

(Convention Industry Council International Standards, Domain B, 1.0 CEUs)  

 

Chapter 8 - Financial Management of Events (with strategic budget example)

How does a strategic budget differ from the normal way we budget for event assignments, and what is the impact of such a budget on our planning and operations? These tools took us more than six month to develop and we will share it with workshop participants.   

(Convention Industry Council International Standards, Domain D, 3 CEUs)  

 

Chapter 9 - Event Management Structure (with diagram) 

How do we design the project teams and assign roles and responsibilities and how do we create reporting lines. These are all important considerations for decision making, planning and smooth operations.

(Convention Industry Council International Standards, Domain B, 0.5 CEU)  

 

Chapter 10 - Event Stakeholder Management (with tools) 

Who are the event stakeholders, how do we identify and engage with them? We demonstrate an easy to use tool for listing and categorising event stakeholder management and engagement.

(Convention Industry Council International Standards, Domain F, 0.5 CEU)  

 

Chapter 11 - Event Risk Management (with tools) 

Very little is available in the industry about event project risk management. We have designed a tools that is been audited by corporate risk management professionals which is shared in this workshop. We explore the risk management domains applicable to event management assignments, the categorization, measurement and controls thereof.

(Convention Industry Council International Standards, Domain C, 0.5 CEU)  

 

Chapter 12 - Crises Management at Events 

We explore the meaning of a crisis, the causes, the response and opportunities for positive outcomes. This is a new module and one of the most exciting additions to the workshop. The outcome of this module may not what you anticipate it to be – there is hope and there is light!    

(Convention Industry Council International Standards, Domain C, 0.5 CEU)  

 

Continuous Professional Development Units (CEUs)

This workshop has been verified by the Convention Industry Council (CIC), USA, for alignment with the CMP International Standards.  On completion you will receive a certificate of attendance with 12.5 Continued Education Units (Clock Hours).

Please select/click the number of registrations you would like to submit to continue.

         




 

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